Marketing and Business Strategy



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Contents

What is Strategy?


Description: Strategy is a plan of action to achieve long-term goals by utilizing resources effectively and efficiently.


Strategy vs Tactics


Description: Strategy focuses on long-term goals and overall direction. Tactics are specific actions to achieve immediate objectives.


Levels of Business Strategy


Description: Levels of business strategy: corporate (overall direction), business (competitive advantage), and functional (operational decisions).


Strategy Pyramid & Strategy Map


Description: Strategy pyramid outlines hierarchical goals. Strategy map visually connects objectives, showing cause-and-effect relationships for strategic alignment.


Assignment - Strategy Roadmap


Description: A strategy roadmap outlines key steps and milestones to achieve strategic objectives over a defined period.


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