External Assessment



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Contents

What Is Strategy?


Description: Strategy is a plan of action to achieve goals effectively amidst competition and changing circumstances.


Samsung's Corporate, Functional & Business Level Strategy


Description: Samsung innovates globally (corporate), optimizes operations (functional), and uses cost leadership and differentiation (business).


Ansoff Metrics


Description: Ansoff Metrics refer to strategic growth options: market penetration, market development, product development, and diversification.


Tesla's Ansoff Matrix


Description: Tesla's Ansoff Matrix: penetrate current markets, develop new EVs, expand geographically, and diversify into energy products.


Porter Five Force Model


Description: Porter's Five Forces Model analyzes industry competitiveness: rivalry, threat of substitutes, buyer power, supplier power, barriers.


Porter Generic Strategy


Description: Porter's Generic Strategy outlines competitive approaches: cost leadership, differentiation, and focus, to gain market advantage.


Cost Leadership


Description: Cost Leadership is a strategy where a company aims to become the lowest-cost producer in its industry.


Differentiation


Description: Differentiation is a strategy where a company seeks to create unique and distinct products or services that are perceived as valuable by customers.


Cost Focus Strategy


Description: Cost Focus Strategy involves targeting a specific niche market segment with a cost leadership approach, aiming to serve their needs efficiently and at a lower cost compared to competitors.


Cost Leadership and Differentiation


Description: Cost Leadership and Differentiation are competitive strategies where a company aims to achieve both lower costs and differentiation in its products or services, offering unique value at a competitive price.


Types of Strategy


Description: Strategic types include corporate, business, functional, competitive, operational, marketing, and financial strategies for organizational direction and effectiveness.


Defensive Strategy


Description: Defensive strategy aims to protect market position, deter competitors, and minimize risks through proactive measures.


Attack and Offensive Strategy


Description: Attack and offensive strategy aggressively targets competitors to gain market share and achieve strategic advantages through proactive initiatives.


Frontal Attack


Description: Frontal attack is a direct, straightforward approach to compete head-on against rivals in the market.


Flank Attack


Description: Flank attack targets competitor weaknesses by entering uncontested market areas with innovative products or services.


Encirclement Attack


Description: Encirclement attack surrounds competitors by launching multiple products to dominate various market segments simultaneously.


Bypass Attack


Description: Bypass attack involves circumventing competition by introducing disruptive innovations or entering untapped markets with new products.


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